Vespa will celebrate its 80th anniversary in the city that created the scooter myth

Vespa's story begins in 1946, in an Italy emerging from World War II and in need of an economical, reliable, and easy-to-ride means of transportation. Engineer Corradino D’Ascanio, commissioned by Enrico Piaggio, came up with a scooter featuring a self-supporting body, small wheels, and handlebar-mounted gear shift.

Its design broke with everything that came before: it was functional, elegant, and accessible for both men and women. They say the name, Vespa, came from Enrico Piaggio himself. When he saw it for the first time, he exclaimed "It looks like a wasp!" upon hearing the buzzing of its small engine.

Since then, Vespa has never stopped evolving, always keeping its identity. It has powered entire generations in Europe and around the world, becoming an emblem of Italian design and a protagonist in countless films, cultural movements, and historic moments.

Over eight decades, it has managed to adapt to the times without giving up its original spirit. Today, it is a symbol of urban life, fashion, and Italian design.

80 years of Vespa

The iconic scooter turns 80 in 2026. It was unveiled to the press in April 1946 at the Rome Golf Club, and since then its story and that of the Eternal City have been closely linked.

Now, Vespa will celebrate its birthday in grand style. From June 25 to 28, 2026, the largest event in its history is scheduled. It will be a party that will bring together tens of thousands of Vespa enthusiasts from every corner of the globe.

Vespa is no longer just a vehicle. It is a global symbol of freedom, style, and joy of living. Since its birth, it has united generations of young people across borders, cultures, and eras.

That's why, for such a special occasion, there could be no more fitting place than Rome, an emblem of eternal beauty and the ideal setting to pay tribute to this Italian icon.

The biggest event in its history

The schedule of activities will be announced this fall. A unique array of cultural events, parades, exhibitions, and gatherings is already expected. They will mark a milestone in the history of urban motorcycling and the brand itself.

Since its launch, Vespa has been much more than a scooter. It has influenced music, fashion, and popular culture, and has accompanied millions of people in their daily lives. Today, it is a global brand that combines technology, design, and tradition like no other.

The grand celebration of Vespa's 80th anniversary in Rome promises to be a tribute to everything this legendary motorcycle represents. It is also an open invitation to all those who, in one way or another, have ever dreamed of riding free on two wheels.

It is a true event for enthusiasts, for the brand, and even for the country itself, Italy. There, Vespa is already much more than a symbol.